JioMart has started testing subscription-based daily morning deliveries of essentials like milk, eggs and bread in Bengaluru and Chennai. This will pit it directly against online food delivery platform Swiggy’s Supr Daily and Bigbasket’s BB Daily services, besides standalone player Milkbasket.
Sources said the company aims to launch it nationally by Diwali, depending on the results in Bengaluru and Chennai. “This is available in select pin codes in the two cities for now,” a person aware of the matter said. A JioMart spokesperson declined to comment on the matter. These subscriptions typically work on daily or alternate-day deliveries of mostly breakfast-related items in addition to other grocery items.