Zomato co-founder Pankaj Chaddah unveiled his latest venture with former Zomato executive Pooja Khanna called Mindhouse, a mental wellness startup that offers users guided meditation sessions and techniques.
Chaddah had quit the food ordering and restaurant discovery platform after a 10-year stint in March 2018.
Mindhouse started in December last year by offering guided meditation sessions at three physical studios in Gurugram. The company, however, shifted focus to an online model due to lockdown curbs earlier this year.
“Covid-19 has put mental health to the forefront, accelerating things by a few years. We see this as an offline plus online opportunity,” Chaddah told ET. “We were planning to launch our online service in a major way by the end of this year but we flipped that and now we are focusing only on online as we don’t see offline coming back to normalcy for a long time now.”
The company has raised Rs 15 crore from angel investors like Sahil Barua, Karan Singh, Anand Chandrasekaran and Ambarish Raghuvanshi, according to an Entrackr report.
How does it work?
The mobile app provides meditation and yoga content through a mixture of live classes and an on-demand library of audio and video content. It also recommends content based on various goals chosen by the user like sleep, relaxed mind, patience, and focus among others along with their past experience in meditation.
The company offers this service through various plans starting with Rs 499 for a monthly plan and going up to Rs 999 for a three-month plan and Rs 1,999 for a yearly plan. It also offers a free tier with access to limited features and content.
Corporates will be one of the key focus areas for the startup, having already partnered with 500 companies in the past few months amid lockdown, Mindhouse co-founder Pooja Khanna told ET.
Chaddah added that international expansion is also in the works, with the startup expecting to roll out its product to the rest of the world by the end of July 2020. The company currently employs 25 people in the country.
Other players in this space include US-based Headspace* and Calm. Health and fitness startup Curefit also offers a mental wellness service under the brand MindFit.
*Disclosure: Times Internet, which owns ETtech. is an investor in Headspace